Q: Companies are not sure if internet marketing will be effective
in their particular market with their prospects and customers?
A: I can understand this concern. This is a new media and there are
so many offerings available that it all becomes very confusing.
That's certainly the way we felt when we started getting into this media
and there's a lot of hype out there. Does it really work?
We've seen first hand the powerful impact that internet marketing has
had on ours and many of our clients' companies.
Our hands on experience has shown it works and increses the client base because it accesses new clients that the traditional marketing methods cannot get to. – all because of Google Adwords. Fantastic
Q: How can I list/register on architectsOFAustralia.com.au?
A: Go to the Register / Login area (top right hand corner of the home page).
Q: What are the steps when listing/registering on architectsOFAustralia.com.au?
Go to the top right of the home screen & click on REGISTER/LOGIN
Complete the REGISTER form. Press submit.
You will receive an email confirming your user name and password.
Re-enter ArchitectsOFAustralia.com.au & go to LOGIN & enter user name and password (remember they are case sensitive).
Enter your listing .
Your listing is activated & appears under the categories you have selected.
Your listing remains active & live on the site from the date of its activation.
Remember to LOGIN with your user name & password to update your listing with new images & text as many times as you wish. This is one of the major advantages of the site.
Q: Does anyone have any feedback as to how well listing on an IDID.com.au directory such as architectsOFAustralia.com.au works?
A: As an architect www.michaelwittyarchitects.com.au our practice has a banner ad on the home page of restaurantsOFAustralia.com.au and we have ordinary listings on both the architects and building designers sites - www.architectsOFAustralia.com.au & www.buildingdesignersAustralia.com.au - with listings tailored to those individual markets.
70% of our enquiry now comes from these listings and 90% of those enquiries are converted into $'s.
We are now more profitable, spend less time marketing our product and service, we are able to devote more time to providing a better service, we are able to allow more time for design which creaters a better product for our client. The reality of these sites is that the enquiry we receive knows what we do before they talk to us. As a direct result converting this enquiry into $'s takes less time and gives us choice. Being able to choose the client or project for us means profitability and greater control of your cash flow.
We cannot recommend these sites more strongly for the $'s spent they are so cost effective compared to all other forms of marketing or advertising and we have done them all! In essence 'they work!'
Call (0402 242 666) or email - email@example.com - if you want further feedback.
Q: Do I get any feedback and stats when I list on architectsOFAustralia.com.au?
A: Yes - that is one area that sets this site apart from other forms of marketing it provides regular feedback and stats.
Q: Why list on architectsOFAustralia.com.au?
A: Because it works, its FREE and its powerful!
Because it provides a presence in the marketplace. Any practice not listed on the directory of architects in Australia is not perceived as being serious about maintaining its presence in the 21st century marketplace - the era of the internet.
A perceived presence in the marketplace establishes credibility.
Without credibility you lose the ability to compete effectively.
If you cannot compete effectively you will be overlooked.
A businesse that becomes complacent & does not continue to pursue all avenues to reinforce & improve its position in the marketplace will lose the edge and be replaced by a more aggressive up to date credible competitor.
A practice that is listed on the architects directory, is seen to have a presence in the marketplace, is seen to have credibility and is seen to have pride in its work.
Q: What is the best way to market an architectural practice?
A: Do anything and everything to increase the exposure of your name in the marketplace - you need to be found - if no one knows of your name or your practice - then they won't think of going to talk to you about their next project.
www.architectsOFAustralia.com.au means exposure
Q: I don't need to advertise I rely on word of mouth!
A: Then you are a stupid!
Any businessman knows that to be a successful architect is easy all you need is the right location, good practical designs, good freindly service, easy to get to, good fee structure, good up to date computers and programs, be open to new ideas, have a niche market, create a return client out of each project.
To be able to remain successful is the hard part!
To maintain a successful practice you need to grow your client base!
To stagnate (or mark time) is to die!
Having a niche market can be a two edged sword! Clients don't return or get tired of the niche.
Always remember ....... clients die! - clients move away! - clients find another practice! - clients get sick! - clients have a good experience and expect it! - clients have a fantastic experience and they might tell their best friends but they have one bad experience and they tell everyone!
Exposure - exposure - exposure means a greater chance of 100% work sheet (& more) for a year or so in advance. This means $'s
www.architectsOFAustralia.com.au gives you that exposure
Q: I don't need to - I have a web site!
A: Your web site is just an electronic magazine advertorial - if it is not found it is useless - you might spend $2-3000's on a web site/glossy magazine advertorial but if the person looking for a restaurant does not pick up that magazine and flick open the page containing your advertorial (or find your web site) then those $'s spent are useless!
Your web site is only useful for clients who know the name of you or your practice!
This directory is a search protocol within the internet by which a patron who does not know the name of your practice can find you and see your work.
www.IDID.com.au has spent many 1000's of $'s ensuring www.architectsOFAustralia.com.au comes up on page one of all the principle search engine searches on the internet.
Q: Where can I find an artist to paint some frescoes in a restaurant?
A: Go to www.artistsOFAustralia.com.au!: Where can we find architects who have had experience with designing restaurants?
Q: What are the three most most important things that can kill a restaurant?
A: Bad service, bad food and too much noise!
Q: How do I reduce noise in a bar or restaurant?
A: As an architect with over 30 years experience I advise the consideration of a number of the following methods - sound absorbent ceiling treatments, carpet or rubber floor finishes, wall hangings, soft padded wall panels, soft padded chairs, chairs with felt or rubber tips to legs, table cloths, vinyl or rubber matts under table cloths, no hard surfaces, get rid of the open plan, close off the kitchen with glass, isolate the bar from the restaurant, staff to wear soft soled shoes, speakers to be strategically placed to direct sound away from quiet areas, minimise the use of denser materials (such as metals, steel, granite, terrazzo, concrete walls and foors), strategically design hard dense surfaces opposite or over soft absorbent surface treatments to minimise the bounce of sound.
Employ an interior designer who is sensitive to your requirements, an architect who has experience in restaurants and a sound engineer!
Call us @ Michael Witty Architects (07 5597 5011) and we can get someone to drop out and give you some advice - have a look at our web site at www.michaelwittyarchitects.com.au
Q. People aren't sure that internet marketing will make such a difference
to their marketing results.
A. Let's look at what sets internet marketing apart...
It is so much more cost effective. Communicating with your
prospects and clients (in many different forms) will be just
a fraction of the cost.
Campaigns can be delivered in a matter of a few days, even the same day!
You can measure everything immediately. You'll know which
messages work, what offer gets the most responses, what
products/services are most needed, etc.
The ability to adapt and change campaigns is so much faster
because of the immediacy of your marketing results and the
ease to get new campaigns delivered to your prospects and
This responsiveness of internet marketing is a key advantage. It gives
you the ability to act as good as immediately.